Hospitality executive with more than 25 years of international leadership experience, currently serving as Group Chief Executive Officer of SUNRISE Resorts & Cruises. I provide strategic leadership for one of the region’s leading hospitality groups, overseeing a diversified portfolio of 31 hotels, 7 Nile cruise vessels, and multiple lifestyle, nightlife, and entertainment destinations across Egypt, as well as international operations in Zanzibar, Greece, and Morocco. The portfolio comprises 10,500+ rooms and a workforce of more than 11,500 employees.
My career has progressed from Front Office operations to Group CEO through a consistent track record of operational excellence, business transformation, strategic expansion, crisis leadership, and sustainable growth. During my tenure, I have led international expansion, hotel acquisitions, pre-openings, rebranding projects, and the development of innovative hospitality concepts while strengthening governance, operational standards, and organizational capability.
Through commercial strategy, revenue optimization, and innovation, I have contributed to a 48% increase in total revenue and a 35% improvement in Gross Operating Profit (GOP). I am passionate about building high-performing organizations, developing leaders, and creating exceptional guest experiences through quality, innovation, and operational excellence.
My academic background includes a Doctorate in Business Administration from Paris School of Business, with research focused on crisis management in the hospitality industry. I also hold two Master’s Certificates, executive education from Cornell University School of Hotel Administration and EHL Hospitality Business School (École hôtelière de Lausanne), and a Bachelor’s degree in Tourism and Hotel Management from Helwan University. My research has been published in internationally peer-reviewed journals, including Elsevier, and is available through ResearchGate and SSRN.
Core Expertise: Executive Leadership, Corporate Strategy, Multi-Property Operations, International Expansion, Revenue & Yield Management, USALI Financial Performance, Business Transformation, Crisis Management, Hotel Development, Luxury Hospitality Standards (Forbes, LHW & LQA), Organizational Development, Learning & Development, Corporate Governance, Customer Experience, and Sustainable Hospitality.
Open to board appointments, executive advisory roles, academic collaboration, and strategic dialogue in hospitality, tourism, and business leadership.